Privacy Policy

Last updated: 08 March 2026

Introduction

Quid ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our financial education service at quid.ai (the "Service").

Please read this Privacy Policy carefully. By using the Service, you agree to the collection and use of information in accordance with this policy.

Important: Quid provides financial education only. We do not provide financial advice, investment advice, or any form of regulated financial services.

1. Information We Collect

1.1 Information You Provide to Us

Account Information:

• Email address

• Name (if provided)

• Payment information (processed securely through Stripe, we do not store card details)

Conversation Data:

• Questions you ask Quid

• Conversations and chat history with our AI educator

• Topics you explore and learning preferences

• Your feedback ratings on Quid's responses (thumbs up/down)

• Product usage events (first question, milestones, limit notifications)

Communications:

• Emails you send us

• Feedback and survey responses

• Customer support interactions

1.2 Information Collected Automatically

Usage Data:

• Device information (browser type, operating system, device type)

• IP address and approximate location (country/city level)

• Pages visited and features used

• Time and date of visits

• Referring website or source

Cookies and Tracking: We use essential cookies to provide the Service and may use analytics cookies to understand how users interact with Quid. You can control cookies through your browser settings.

2. How We Use Your Information

We use the information we collect to:

• Provide the Service: Process your questions, deliver AI-powered financial education, and maintain your account

• Process Payments: Handle subscription billing and payment processing (via Stripe)

• Improve Quid: Analyze usage patterns, feedback ratings, and interaction data to enhance the quality and accuracy of our educational content

• Product Analytics: Track milestone events (first question, reaching limits) to understand user engagement and improve the experience

• Communicate with You: Send service updates, respond to inquiries, and deliver our newsletter (if subscribed)

• Security and Compliance: Detect fraud, prevent abuse, and comply with legal obligations

• Personalisation: Tailor learning paths and content recommendations based on your interests

We do NOT use your information to:

• Provide personalized financial advice (we only provide general education)

• Sell or rent your data to third parties

• Share your personal information with advertisers

3. How We Share Your Information

We share your information only in the following circumstances:

3.1 Service Providers

We work with trusted third-party service providers who help us operate Quid:

Anthropic (Claude API):

• Processes your questions and conversations to generate educational responses

• Chat data is sent to Anthropic's servers to provide the AI service

• Anthropic's privacy policy: https://www.anthropic.com/privacy

Stripe:

• Processes subscription payments securely

• We do not store your full card details

• Stripe's privacy policy: https://stripe.com/privacy

Email Service (Mailchimp/ConvertKit):

• Manages our email list and sends newsletters

• Used only if you subscribe to our mailing list

Hosting Provider:

• Stores website and user data securely

All service providers are contractually required to protect your data and use it only for the purposes we specify.

3.2 Legal Requirements

We may disclose your information if required to do so by law or in response to:

• Legal processes (court orders, subpoenas)

• Requests from law enforcement or government authorities

• Protection of our rights, property, or safety

• Prevention of fraud or illegal activity

3.3 Business Transfers

If Quid is acquired, merged, or undergoes a business restructuring, your information may be transferred to the new entity. You will be notified of any such change.

4. Data Retention

Account Data: We retain your account information for as long as your account is active or as needed to provide the Service.

Conversation History: Chat logs are retained to improve the Service and provide continuity in your learning experience. You can request deletion at any time.

Deleted Accounts: When you delete your account, we remove your personal information within 30 days, except where we must retain it for legal or compliance purposes.

Backups: Deleted data may remain in backup systems for up to 90 days before permanent deletion.

5. Your Rights Under UK GDPR

As a user in the United Kingdom, you have the following rights:

Right to Access: Request a copy of the personal data we hold about you

Right to Rectification: Request correction of inaccurate or incomplete data

Right to Erasure ("Right to be Forgotten"): Request deletion of your personal data

Right to Restriction: Request that we limit how we use your data

Right to Data Portability: Request your data in a machine-readable format

Right to Object: Object to our processing of your data for certain purposes

Right to Withdraw Consent: Withdraw consent for data processing at any time (where consent is the legal basis)

To exercise any of these rights, email us at support@quidai.co.uk (or your chosen contact email).

We will respond to your request within 30 days.

6. Data Security

We take data security seriously and implement appropriate technical and organizational measures to protect your information:

• Encryption: Data is encrypted in transit (HTTPS/TLS) and at rest

• Access Controls: Limited access to personal data on a need-to-know basis

• Secure Infrastructure: Industry-standard hosting and security practices

• Regular Audits: Periodic security reviews and updates

However, no method of transmission over the internet is 100% secure. While we strive to protect your data, we cannot guarantee absolute security.

7. International Data Transfers

Your information may be transferred to and processed in countries outside the United Kingdom, including:

• United States: Where Anthropic (Claude API) and Stripe process data

These transfers are protected by:

• Standard Contractual Clauses (SCCs) approved by the UK Information Commissioner's Office

• Adequacy decisions where applicable

• Contractual obligations requiring equivalent data protection standards

8. Children's Privacy

Quid is not intended for users under the age of 18. We do not knowingly collect personal information from children.

If you believe we have inadvertently collected information from a child, please contact us immediately at support@quidai.co.uk and we will delete it promptly.

9. Third-Party Links

Our Service may contain links to external websites (e.g., financial institutions, educational resources). We are not responsible for the privacy practices of these third-party sites. Please review their privacy policies before providing any personal information.

10. Marketing Communications

We may send you:

• Service emails: Account updates, security alerts, billing notifications (you cannot opt out of these)

• Marketing emails: Newsletter, educational content, product updates (you can opt out anytime)

To unsubscribe from marketing emails, click the "unsubscribe" link in any email or contact us at support@quidai.co.uk.

11. Cookies Policy

What Cookies We Use:

Essential Cookies: Required for the Service to function (login, session management)

Analytics Cookies: Help us understand how users interact with Quid (Google Analytics or similar)

Preference Cookies: Remember your settings and preferences

You can control cookies through your browser settings. Disabling essential cookies may affect the functionality of the Service.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements.

We will notify you of material changes by:

• Posting a notice on our website

• Sending an email to your registered address

• Updating the "Last updated" date at the top of this policy

Continued use of the Service after changes constitutes acceptance of the updated Privacy Policy.

13. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Email: support@quidai.co.uk

14. Supervisory Authority

If you are not satisfied with how we handle your data, you have the right to lodge a complaint with the UK Information Commissioner's Office (ICO):

ICO Website: https://ico.org.uk
ICO Helpline: 0303 123 1113
Address: Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF

By using Quid, you acknowledge that you have read and understood this Privacy Policy.